How to Build a Starter SKU Range: Which Energy Storage Models to Stock First
A first order should cover the price points your customers ask for without tying up cash in models that sit in the warehouse. This guide shows how distributors usually split a first SunoraX order across portable power stations, solar panels, balcony storage and home batteries, and which models to add once sales data comes in.
Start from the channel, not the catalogue
The same supplier range looks different to an outdoor retailer, an online shop and a solar installer. Decide which channel the first order serves, keep the range narrow enough to sell through, and leave room in the shipment to test one or two models. Models can be mixed in one shipment, and MOQ is confirmed per model in the quotation.
Starter ranges by channel
| Channel | Core models | Add-ons |
|---|---|---|
| Outdoor, camping and caravan retail | SX-P08 (512 Wh) entry model, SX-P10P (1,024 Wh, 1,800 W), SX-P20P (2,048 Wh, 3,200 W) | SX-F200 foldable panel; SX-S08 jump starter at the till |
| Online shops and marketplaces | SX-P10 (1,004.8 Wh) value model, SX-P15P (1,536 Wh), SX-P20 (2,048 Wh, 2,400 W) | SX-F100 and SX-F200 as bundles |
| Home backup and solar retailers | SX-E20 or SX-E20 Pro (2,048 Wh, expandable to 16 kWh), SX-E50 Pro (5,120 Wh, expandable to 19 kWh) | SX-F400 panels; SX-P50P for wheeled 5 kWh backup |
| Trades and field work | SX-R20 IP65 rugged station (2,048 Wh, 3,200 W) | SX-F400 panels |
| Balcony solar (Germany, Benelux, Austria, Italy, Spain) | SX-B20 balcony storage (2,048 Wh, expandable to 16.4 kWh) | Expansion batteries for later upgrades |
| Solar installers | 51.2 V home batteries (SX-H-LV51-W wall-mounted or SX-HB16 floor-standing), matched to the hybrid inverters installers already use | SX-H-HV stack for three-phase homes |
Specifications are catalogue values; the configuration for your market is confirmed in the quotation.
Fill the price ladder, then stop
Three steps on the price ladder are usually enough for a first order: an entry model that brings customers in, a volume model in the 1 to 2 kWh class, and one premium model with higher output or expansion. A fourth model in the same class mostly splits sales between your own SKUs. Add capacity variants once two or three months of sell-through show where demand sits.
Bundle panels and accessories in the same container
Foldable panels and power stations sold together raise the basket value and reduce returns from customers who bought an undersized panel. Match panel power to the station’s solar input: SX-F100 with the SX-P08 or SX-P10, SX-F200 with mid-size stations, and SX-F400 with the SX-R20 rugged station and the expandable stations. The foldable solar panel wholesale guide covers the matching rules.
Private label or SunoraX brand
Selling under the SunoraX brand is the fastest start: datasheets, product photos and documents are ready. A private-label range takes longer, because logo, colour, packaging and manuals are produced for your order, and you take on the manufacturer obligations for the EU market. Read the CE and EU compliance checklist before deciding.
Before you send the order
- Plug type, grid voltage and language versions for each country of sale.
- Document pack for every model: test reports, declaration of conformity draft, UN38.3 summary and MSDS.
- Delivery term: FOB China or from European stock, depending on volume.
- Spare parts and warranty terms in writing: 2 years for portable products and panels, 10 years for home batteries, 10 years for the SX-B20.
Get a starter range proposal
Tell us your channel, countries of sale and budget per shipment. We reply within one business day with a suggested model mix and quotation.
Frequently asked questions
How many models should a first energy storage order include?
Usually three steps on the price ladder: an entry model, a volume model in the 1 to 2 kWh class and one premium model with higher output or expansion. Add capacity variants after two or three months of sell-through data.
Can different models be mixed in one shipment?
Yes. SunoraX accepts mixed models in one shipment; the minimum order is confirmed per model in the quotation.
Which foldable solar panel goes with which power station?
The SX-F100 with the SX-P08 or SX-P10, the SX-F200 with mid-size stations, and the SX-F400 with the SX-R20 rugged station and the expandable stations. Check the solar input window of each station.
Should a distributor start with the SunoraX brand or with private label?
The SunoraX brand is the fastest start, with datasheets, photos and documents ready. Private label takes longer because logo, colour, packaging and manuals are produced for the order, and the brand owner takes on the manufacturer obligations for the EU market.
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